OUR TEAM

 
Chris Willard photo.jpg

CHRISTOPHER WILLARD

FOUNDER

Since inception, Chris has worked with Genre Hotels; one of the founding Partners and head of Strategic Development. His knowledge, creativity and industry contacts are unparalleled in the Hotel advisory space.

Through his experience in the hospitality industry, Chris has always had a passion for serving and volunteering in the inner cities of Los Angeles and founded a non-profit 501(c)(3) organization called 2 Hands 2 Employ. Their mission is changing lives by building careers; specifically for the disadvantaged youth.


You can learn more on “Your Impact

Kari.jpg

KARI STRONG

VP, Sales

With 14 years in the hospitality industry, Kari has had the opportunity to work with a wide range of customers in various capacities; She has been on property managing sales teams, maximizing revenue, and creating world class brand identities.


When joining Amadeus (formerly TravelClick) in 2015, those experiences prepared her to offer consultative, data driven strategies to improve property performance and bottom line revenues for hotels across the US.

LinkedIn.JPG

BYRON HERRERA

PROGRAM MANAGER

When it comes time to get hands on with a project, Byron already has his sleeves rolled up.


With over 5 years of corporate sales and relationship building experience, Byron is no stranger to impromptu deadlines and making sure the client’s needs are always met. Before devoting himself to Mindset Hospitality, Byron was a successful lending advisor at an auto finance company where he increased brand awareness on a national level. 

Kristen.png

KRISTEN SCHOECK

MARKETING DIRECTOR



Kristen Schoeck has worked in the digital media and publishing sectors for the past 10 years, building advertising technology and monetization programs for premium publishers like Vox.com, Lonely Planet, New York Media, and more.


She also owns a travel content company called RunTheAtlas.com where she partnered with numerous hotel brands and tourism boards to produce weekly content for YouTube, generating 3.5+ million views.


She is working with Mindset to give back to the hospitality community, assisting on the website content, audience development, and launch.